// Intelligence, REDESIGNED
As one of the world’s leading AI research labs, DeepMind needed a new digital platform that could reflect its vision, inspire audiences, and communicate the possibilities of AI. Inspired by the brand’s core philosophy that intelligence evolves and adapts, we challenged the notion of a uniform experience. Using visitor metadata, we built a dynamic, hyper-personalized platform that shifts and responds to each user, making every journey through the site completely unique. With a bold, unapologetic, and confident aesthetic, we reflected the brand’s position as a leader at the forefront of AI.
Role: Lead Designer
Agency: AKQA
< IP ADDRESS GENERATED BACKGROUNDS >
We reimagined personalization not as a feature, but as an experience. Using the visitor’s IP address as a seed generator, we translate each number into a color. These colors are then mapped across the UI grid and blended in real-time, resulting in a dynamic background that offers a distinct, data-inspired interface hyper-personalized for every visitor.
< ALPHAGO TRIBUTE >
In a deliberate homage to DeepMind's achievement in AI, we gamified the career landing page with a classic Go puzzle. This challenge gives a simple yet delightful homage to the company’s history and legacy.
< Unmistakably DeepMind >
We moved decisively away from the muted, overly technical aesthetic and introduced a vibrant, energetic visual language. This better reflects the spirit of innovation and pioneering that lies at the core of DeepMind.
