// THE Birth of Coca-Cola AI
As part of the AI incubator program for Coca-Cola, WPP, and OpenAI, we were among the first in the industry to develop the applications of AI in creativity. In just two months, we developed over 20 concepts, including the "Create Real Magic" campaign, which demonstrated AI's potential to transform brand experiences. The success of our program directly led to the establishment of the Coca-Cola AI division, making Coca-Cola one of the first major corporations to formally embrace creative AI at scale.
Agency : AKQA
Role: Associate Creative Director
< Sound Avatars >
Leveraging Spotify's liked songs, we use AI to visualize custom visual avatars infused with Coca-Cola's color pallete. These avatars became a new library of brand-aligned characters for digital music campaigns.
< Emoji Generator >
As part of the ask to focus on Gen-Z, we reimagined emojis as a co-creation tool, allowing users to generate personalized expressions. This built a living library of community-generated content, which in turn supplied authentic assets for everything from digital campaigns to physical cans, seamlessly embedding the brand into daily conversation.
< YOUR REAL MAGIC >
To publicly launch Coca-Cola's new AI platform, interactive kiosks were installed beneath its iconic billboards in Times Square, Piccadilly Circus, and Shibuya Crossing. Passersby could input their personal meaning of 'Real Magic' and watch as their contributions were instantly visualized and integrated into the digital billboard display above, creating a dynamic, user-generated experience.
< THE MAGICAL REFRESH >
Posters and adverts in local mom-and-pop stores often become permanent fixtures, remaining for a decade or more simply because store owners use what they've been provided and rarely have cause to change it. The Magical Refresh platform allowing businesses to easily update their stores and through the use of AI, they can hyper-personalize these marketing materials to reflect their neighborhood, fostering a hyper-local connection with Coke.
< SAY IT WITH A COKE >
"Say It With a Coke" addresses the modern struggle to initiate authentic conversations. Using AI, we help users craft and visualize personalized messages, which can be sent to others alongside a Coca-Cola. By turning a simple beverage into a medium for connection, the brand facilitates more meaningful human interactions.
