Venmo is the leading P2P payment platform in the USA driven. Their current app store images used old screenshots and branding which caused issues with the App Store rankings as well as confusion with their potential users. Working with their marketing and product team, we optimized their Apple App Store and Google Play Store screenshots to improve ranking and show off their new branding. We also brought in user research and testing to ensure that the screenshots and messages reflected user needs.

Visually, we created a mural to create a cohesive story. We used oversized elements spanning multiple screens to highlight key screens and use cases such as the payment screen. Using the assets created by Koto Studio, we layered them in the background to bring the brand to life as well as add further context to screens. For example, the initial screens showed an in-situation illustration of Venmo being used with friends splitting a bill of a meal. Finally, we used these screenshots to solve some of Venmo’s issues around security and trust- a key insight from our user research. This was done through strategically placing displaying household brands partnered with Venmo.

As a result, we increased the app position from #4 to #2 in Finance in 2 months. The refreshed app screenshots were later featured in Apple’s App of the Day.
As a result of this workshop, within the first 3 months of launch, we had a 12% increase in restaurant sign up conversions.